What Is Working Music?
Updated: Sep 19
Working Music is music created with a job to do.
Rather than beginning with music written for consumer listening and later adapting it for business use, Working Music starts with the business environment, the customer experience and the purpose the music needs to serve.
Before the music is composed, BizMusey develops a brief that defines what the music needs to do. That brief may consider the type of business, the people who will hear the music, the desired mood, the time or situation in which it will be used, and the experience the business wants to create.
Our composers then create original music specifically to that brief.
Purpose-Built. Not Repurposed.
Commercial music is generally created first for entertainment, release or consumer listening. Businesses then choose from that existing music and try to make it fit a commercial environment.
Working Music takes the opposite approach.
The business purpose comes first.
The music is then created around that purpose from the beginning.
That is what we mean by:
Purpose-Built. Not Repurposed.
What work can music do in a business?
Music can influence how a business environment feels and how people experience it.
Depending on the brief, Working Music may be designed to help create an environment that feels:
professional
relaxed
contemporary
welcoming
sophisticated
energetic
calm
warm
The purpose is not simply to fill silence. Working Music is created or selected because it has a role to play in the overall customer experience.
Working Music and Music on Hold
BizMusey On Hold applies the Working Music approach specifically to the time customers spend waiting on the telephone.
A caller may be:
placed on hold
waiting in a telephone queue
waiting during a call transfer
waiting to speak with someone in the business
That waiting time is still part of the customer experience.
Purpose-built Music on Hold can help a business create a more considered and professional experience for callers rather than simply inserting whatever music happens to be available.
Why does purpose-built music matter?
When music is created around a brief, decisions about mood, pacing, style and character can be made with the intended environment in mind from the beginning.
That makes it possible to ask a different question.
Instead of:
“What music do we like?”
Working Music asks:
“What does this music need to do?”
That shift is the foundation of the Working Music category.
Who creates Working Music?
BizMusey works with composers who create original music to specific briefs developed around business use.
The resulting music becomes part of the BizMusey catalogue, which BizMusey owns and licenses directly for the permitted business use.
This means BizMusey controls both the music and the rights required to license it to businesses.
Music made to work
Working Music is a different starting point for business music.
It begins with purpose.
It begins with the environment.
It begins with the experience the business wants to create.
Then the music is made to do the job.
Working Music — Made to Work.
