Purpose-Built. Not Repurposed.
Business music should start with the job it needs to do.
Most music used in business environments begins somewhere else.
It may have been written for entertainment, streaming, radio, an album, a playlist or general consumer listening. A business then selects that existing music and tries to make it fit the environment.
BizMusey takes a different approach.
We start with the business, the customer experience and the purpose of the music first.
Then the music is created around that brief.
That is what we mean by:
Purpose-Built. Not Repurposed.
What does repurposed music mean?
Repurposed music is music that was created for one purpose and later used for another.
For example, a piece of music might originally be written for:
consumer listening
commercial release
streaming
radio
an album
entertainment
A business may then choose that music because it sounds suitable and use it in a commercial environment.
The music may work.
But the business environment was not necessarily part of the original creative brief.
Working backwards
The usual model starts with the available music.
The question becomes:
“Which existing track sounds right for this business?”
That means the business is choosing from music that already exists and trying to find the closest fit.
Working Music starts from the opposite direction.
The question becomes:
“What does the music need to do?”
That question comes first.
The music comes afterwards.
The brief comes before the music
Before a BizMusey Working Music Track is created, the intended purpose can be defined in a creative brief.
Depending on the project, that brief may consider:
the type of business
the business environment
the people who will hear the music
the customer experience
the desired mood
the time of day
how much energy is appropriate
whether the music should feel calm, professional, contemporary, warm or sophisticated
how prominent or unobtrusive the music should be
the role the music needs to play
The composer then creates original music around those requirements.
The brief is not something added after the music has been written.
It is part of the starting point.
Why does purpose-built music matter?
Music can influence how an environment feels.
It can support the pace, tone and character of the customer experience.
But that does not mean louder, more dramatic or more noticeable music is always better.
Sometimes the job of the music is to create energy.
Sometimes it is to create calm.
Sometimes it needs to feel polished and professional.
Sometimes it needs to sit quietly in the background and support the environment without demanding attention.
The right result depends on the job.
Purpose-built music allows those decisions to be considered before the music is created.
Music made for the environment
A café, medical waiting area, hotel lobby, retail store, office and telephone hold experience do not necessarily need the same music.
Even within the same business, the role of the music can change.
A morning environment may need something different from an evening environment.
A reception area may need something different from a sales floor.
A caller waiting on hold may need something different from a customer physically standing inside the business.
Working Music begins by recognising those differences.
Purpose-built Music on Hold
BizMusey On Hold applies the same idea specifically to telephone Music on Hold.
Music on Hold has a particular job.
The listener is not choosing to sit down and listen to music.
They may be waiting:
on hold
in a call queue
during a transfer
for someone in the business to become available
That experience can feel longer, shorter, calmer, more frustrating or more professional depending on how the waiting period is handled.
The music therefore needs to work within that context.
That is different from simply taking an existing commercial track and placing it into a telephone system.
A different creative question
Purpose-Built. Not Repurposed. is really about changing the order of decisions.
Instead of:
Music first. Business second.
Working Music is:
Business first. Purpose second. Music created to fit.
That changes the conversation from:
“What music do we already have?”
to:
“What should the music achieve?”
That is the core idea behind Working Music.
Why BizMusey can take this approach
BizMusey creates and owns 100% of the music in the BizMusey catalogue.
That gives us the ability to brief, create, organise and license music around specific business uses rather than relying on third-party commercial catalogues.
For BizMusey On Hold, that means we can create and license original music directly for permitted telephone Music on Hold use.
The creative process and the licensing model are connected.
Purpose comes first
Purpose-built music is not about making music more complicated.
It is about making the starting point clearer.
Define the environment.
Define the customer experience.
Define what the music needs to do.
Then create the music around that purpose.
Purpose-Built. Not Repurposed.
Working Music — Made to Work.
